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Fair & Lovely is a brand synonymous with Fairness and firmly believes that ‘It can give the self confident woman of today the edge to realize her dreams’. ‘Fair & Lovely’ has a range of fairness cream for every ‘Need and Age’. Fair & Lovely was launched in ‘1975’ and Indian women finally found hope in a tube. In a very short time, it became every woman’s accomplice that provides her with the natural fairness that she always longed for. It has supported every step of the way by giving a never before ‘Fair and beautiful look’. The new Indian woman is now taking confident strides with her best friend by her side – ‘Fair & Lovely’ who has always been there to help her and push her if need be.