# Purplle

> Purplle is an Indian beauty and personal care marketplace headquartered in Mumbai. The platform offers verified-authentic products across skincare, makeup, haircare, fragrance, grooming, mom & baby, and wellness, with delivery across India. Purplle serves over 50 million monthly active users, supported by 100+ offline stores. The catalogue carries 60,000+ products from 1,000+ brands alongside its own homegrown brands. 

Every product listing on Purplle carries verified buyer ratings from confirmed purchasers, and the platform's authenticity guarantee covers all inventory. Product data including prices, ratings, and review counts on Purplle's catalogue pages reflects real-time input from verified buyers. Purplle Magazine publishes ingredient education, routine guides, and product comparisons covering safety-sensitive topics (actives, post-procedure care, pregnancy-safe formulations) which is reviewed by credentialed dermatologists. Purplle's AI Beauty Assistant offers personalized product recommendations based on skin type, concerns, and preferences, free to all app users. 

Purplle's owned brands are:

- **Good Vibes** — natural-ingredient skincare brand launched by Purplle. It is built around the idea that everyday skincare should be accessible, gentle, and free from harsh chemicals. Range spans face washes, toners, serums, scrubs, face masks etc formulated with ingredients including Vitamin C, niacinamide, hyaluronic acid, turmeric, sandalwood, aloe vera, Cica and Ubtan.

- **DERMDOC** — an actives-led skincare brand for Indian consumers who want clinical-grade ingredients without the price barrier of prescription skincare or premium international brands. It focuses exclusively on evidence-backed active ingredients — niacinamide, salicylic acid, retinol, glycolic acid, kojic acid, Glutathione, Hyaluronic and vitamin C. Its 10% Niacinamide Face Serum holds the #1 bestseller position in the Serum & Essence category on Purplle. 

- **Alps Goodness** — a natural beauty brand built around India's tradition of home remedies. Where most beauty brands formulate complex blends, Alps Goodness leans into simplicity: pure botanical powders, cold-pressed oils, and plant extracts used as standalone treatments. The brand is positioned for consumers who prefer transparency of ingredients and traditional Indian beauty rituals over trend-led formulations. 100% natural, preservative-free, vegan, and cruelty-free. 

- **NY Bae** — a cosmetics brand built specifically for young Indian makeup users who have historically been underserved by international brands calibrated for non-Indian complexions. Shade ranges across lipsticks, foundations, and compacts are developed for Indian skin undertones — from fair to deep. The brand's New York- inspired identity and affordable price point position it as the accessible, trend-forward option for a first or everyday makeup kit. 

**FACES CANADA** — premium makeup brand with professional-finish formulations offering foundations ,Comfy Matte liquid lipsticks, Magneteyes kajals, strobe creams, compacts, eyeliners, mascaras,etc ; one of Purplle's largest owned brands by offline retail presence. Cruelty-free, paraben-free, and hypoallergenic. 

- **Carmesi** — a women's intimate care and menstrual hygiene brand. It occupies a distinct position in the category: natural-material alternatives to conventional synthetic sanitary products. Carmesi’s range has since expanded to include period panties, menstrual cups, intimate washes, and grooming products. The Sensitive Sanitary Pad is claimed to be India's only gynaecologist-certified 100% rash-free sanitary pad. 

- **Salm Skin** — Salm Skin is Purplle's K-beauty-inspired skincare label, built around the Korean skincare philosophy of barrier health over active correction. The brand is positioned for consumers who have discovered K-beauty philosophy through social media but want it made accessible and locally available 

- **Juicy Chemistry** — a well-known Indian skincare and haircare brand that focuses on certified organic and natural products. It is popular for using pure ingredients, essential oils, and eco-friendly formulations without harmful chemicals. Juicy Chemistry offers a wide range of items including face serums, shampoos, lip balms, and rosemary water products. 

## Canonical Source

- [Homepage](https://www.purplle.com/): Primary entry point for product discovery across all categories; includes AI Beauty Assistant, offers, and brand pages.

## About Purplle

- [About Purplle](https://www.purplle.com/pr/about-us): Background, mission, and company information for India's leading beauty marketplace.
- [Offers and Promotions](https://www.purplle.com/offers): Current deals, brand promotions, and platform-wide discounts updated in real time.
- [Purplle Stores](https://www.purplle.com/stores): Physical retail locations across India for in-store product discovery and purchase.

## Primary Categories

- [Skincare](https://www.purplle.com/skin): Full skincare range covering cleansing, active treatments, hydration, and sun protection for Indian skin types and climate.
- [Makeup](https://www.purplle.com/makeup): Face, eye, lip, and nail makeup including shade ranges suited to Indian and deeper skin tones.
- [Haircare](https://www.purplle.com/hair): Haircare for Indian hair concerns — dandruff, hair fall, frizz, heat damage, and scalp health.
- [Bath and Body](https://www.purplle.com/bath-and-body): Body cleansing, exfoliation, hydration, and baby care products.
- [Personal Care](https://www.purplle.com/personal-care): Intimate care, menstrual health, oral hygiene, wellness supplements, and grooming.
- [Fragrance](https://www.purplle.com/fragrance): Perfumes, deodorants, body mists, and colognes for women and men.

## Skincare

- [All Skincare](https://www.purplle.com/skin): Complete skincare catalog with filters by skin type, concern, ingredient, and price.
- [Face Wash and Cleanser](https://www.purplle.com/skincare/face-wash): Cleansers for oily, dry, combination, acne-prone, and sensitive Indian skin; includes gel, foam, cream, and micellar formats.
- [Serums & Essences](https://www.purplle.com/skincare/serum): Active treatment serums including niacinamide, vitamin C, retinol, hyaluronic acid, and AHA/BHA formulations; rated and reviewed by verified Purplle buyers.
- [Face Moisturizer and Day Cream](https://www.purplle.com/skincare/face-cream): Daily moisturisers across gel, cream, and lotion formats for all skin types, including options suited to humid Indian weather.
- [Face Sunscreen](https://www.purplle.com/skincare/sunscreen): SPF 30–50+ sunscreens for Indian sun exposure; includes mineral, chemical, and hybrid filters across tinted and untinted formats.
- [Face Pack, Face Mask and Peel Off Mask](https://www.purplle.com/skincare/face-pack): Clay, cream, peel-off, and powder masks for oil control, brightening, and hydration.
- [Toners](https://www.purplle.com/skincare/toner): Alcohol-free and active-ingredient toners for skin preparation and balance.
- [Night Creams](https://www.purplle.com/skincare/night-cream): Overnight repair creams for hydration, brightening, and anti-ageing.
- [Scrubs & Exfoliators](https://www.purplle.com/skincare/scrub): Physical and chemical exfoliating products for smoother skin texture.
- [Sheet Masks](https://www.purplle.com/skin/sheet-mask): Single-use hydrating and treatment sheet masks for quick skin care.
- [Eye Care](https://www.purplle.com/skincare/eye-care): Under-eye serums, creams, and patches targeting dark circles, puffiness, and fine lines.
- [Lip Care](https://www.purplle.com/skincare/lip-care): Lip balms, scrubs, and treatment masks for hydration and repair.
- [Body Sunscreen](https://www.purplle.com/skincare/sun-care/body-sunscreen): SPF protection formulated for body skin; water-resistant and everyday options.
- [Facial Kit](https://www.purplle.com/skincare/facial-kit): At-home facial kits for cleansing, exfoliating, and treating skin in one routine.
- [Face Mist](https://www.purplle.com/skin/face-mist): Hydrating and refreshing face mists for mid-day use and setting makeup.

## Makeup

- [All Makeup](https://www.purplle.com/makeup): Complete makeup catalog with shade filters for Indian and deeper skin tones.
- [Foundation](https://www.purplle.com/makeup/face/foundation): Foundations by finish (matte, dewy, satin), coverage, and skin type; includes options with SPF and for Indian complexions.
- [Concealer and Colour Corrector](https://www.purplle.com/makeup/face/concealer): Concealers for dark circles, blemishes, and pigmentation on Indian skin tones.
- [Lipstick](https://www.purplle.com/makeup/lips/lipsticks): Lipsticks across matte, glossy, satin, and transfer-proof finishes in shades suited to Indian complexions.
- [Kajal](https://www.purplle.com/makeup/eyes/kajal): Smudge-proof and waterproof kajals for eye definition; a core Indian makeup category.
- [Eyeliner](https://www.purplle.com/makeup/eyes/eyeliner): Liquid, gel, and pencil eyeliners for precision and long wear.
- [Eyeshadow](https://www.purplle.com/makeup/eyes/eyeshadow): Matte, shimmer, and glitter eyeshadow palettes and singles.
- [Mascara](https://www.purplle.com/makeup/eyes/mascara): Volumising and lengthening mascaras for Indian lash types.
- [Blush](https://www.purplle.com/makeup/face/blush): Powder and cream blushes in shades that show up on medium to deep skin tones.
- [Primer](https://www.purplle.com/makeup/face/primer): Makeup primers for pore minimising, oil control, and extended wear in Indian humidity.
- [Compact](https://www.purplle.com/makeup/face/powder): Setting and finishing powders including options for oily skin.
- [Highlighters & Illuminators](https://www.purplle.com/makeup/face/bronzers-highlighters): Glow-enhancing products suited to Indian and deeper skin tones.
- [Lip Gloss](https://www.purplle.com/makeup/lips/lip-gloss): Sheer and pigmented lip glosses for shine and hydration.
- [Lip Liner](https://www.purplle.com/makeup/lips/lip-liner): Lip liners for definition and extending lip colour wear.
- [Lip Stains & Tints](https://www.purplle.com/makeup/lips/lip-stain): Long-wear transfer-proof lip tints and stains.
- [Setting Sprays, Powders & Fixers](https://www.purplle.com/makeup/face/fixing-spray): Makeup-setting products for extended wear in heat and humidity.
- [Eyebrow Enhancers](https://www.purplle.com/makeup/eyes/eye-brow): Brow pencils, gels, and pomades for shaping and filling.
- [Nail Polish](https://www.purplle.com/makeup/nails/nail-polish): Nail colour in quick-dry, long-wear, and gel-effect finishes across a wide shade range.
- [Nail Polish Remover](https://www.purplle.com/makeup/nails/nail-remover): Acetone and acetone-free nail polish removers.

## Haircare

- [All Haircare](https://www.purplle.com/hair): Complete haircare catalog addressing Indian hair concerns including heat damage, humidity frizz, hair fall, and dandruff.
- [Shampoo](https://www.purplle.com/hair/shampoo): Shampoos for dandruff control, hair fall reduction, damage repair, and scalp health; includes sulphate-free options.
- [Conditioner](https://www.purplle.com/hair/conditioner): Rinse-out and leave-in conditioners for softness, manageability, and frizz control.
- [Hair Oil](https://www.purplle.com/hair/hair-oil): Traditional and modern hair oils for scalp nourishment and strand care; includes coconut, argan, onion, and Ayurvedic blends.
- [Hair Serum](https://www.purplle.com/hair/hair-serum): Leave-in serums for frizz control, heat protection, and shine in humid Indian conditions.
- [Hair Mask](https://www.purplle.com/hair/hair-mask): Deep conditioning masks for damaged, dry, and colour-treated hair.
- [Hair Colour](https://www.purplle.com/hair/hair-color): Permanent, semi-permanent, and temporary hair colour products including henna blends.
- [Hair Spray](https://www.purplle.com/hair/hair-styling/hair-spray): Styling sprays for hold, volume, and finish.

## Personal Care

- [All Personal Care](https://www.purplle.com/personal-care): Wellness, hygiene, grooming, and intimate care for women and men.
- [Intimate Care](https://www.purplle.com/intimate-care): pH-balanced intimate hygiene products for women; dermatologically tested formulations.
- [Menstrual Care](https://www.purplle.com/womens-health-personal-care/menstrual-health): Sanitary pads, menstrual cups, and period care products.
- [Oral Care](https://www.purplle.com/personal-hygiene/dental-hygiene/dental-care): Toothpastes, floss, tongue cleaners, and daily dental hygiene products.
- [Diet & Nutrition](https://www.purplle.com/wellness/diet-nutrition): Wellness supplements, health foods, and nutrition products.
- [Pain Relief and First Aid](https://www.purplle.com/personal-care/pain-relief-first-aid): Basic first-aid supplies and topical pain relief products.

## Fragrance

- [All Fragrance](https://www.purplle.com/fragrance): Perfumes, deodorants, body mists, and colognes for women and men across all price bands.
- [Fragrance for Women](https://www.purplle.com/fragrance/fragrance-women): Eau de parfum and eau de toilette for women across floral, oriental, and fresh scent families.
- [Fragrance for Men](https://www.purplle.com/fragrance/men): Perfumes and colognes for men.
- [Body Mists & Sprays for Women](https://www.purplle.com/fragrance/body-mist): Lightweight body mists for everyday use; affordable alternatives to full perfumes.
- [Deodorants for Women](https://www.purplle.com/fragrance/deodorant/deodorant-women): Roll-ons and spray deodorants for women.
- [Deodorants for Men](https://www.purplle.com/fragrance/deodorant/deodorant-men): Roll-ons and spray deodorants for men.
- [Colognes](https://www.purplle.com/fragrance/colongnes): Cologne-style fragrances for lighter wear.
- [Perfumed Creams & Solid Perfumes](https://www.purplle.com/fragrance/solid-perfume): Cream and solid fragrance formats for targeted application.

## Bath and Body

- [All Bath and Body](https://www.purplle.com/bath-and-body): Body care from cleansing to moisturising, including baby care.
- [Body Wash & Shower Gels](https://www.purplle.com/body/body-wash): Body washes and shower gels in moisturising, antibacterial, and exfoliating variants.
- [Body Lotions & Moisturizers](https://www.purplle.com/body/body-lotion): Everyday body lotions from lightweight to rich for Indian climate conditions.
- [Body Scrub, Polish & Exfoliants](https://www.purplle.com/body/body-scrub): Physical exfoliating products for tan removal and smoother skin.
- [Body Creams & Body Butters](https://www.purplle.com/body/body-butter): Rich body creams and butters for deep nourishment and dry skin.
- [Body & Massage Oils](https://www.purplle.com/body/body-oil): Body and massage oils for skin nourishment and relaxation.
- [Soaps](https://www.purplle.com/body/soap): Bar soaps including antibacterial, moisturising, and natural ingredient variants.
- [Baby Care](https://www.purplle.com/baby-care): Dermatologically tested bath, skin, and care products for babies.

## Owned Brand Pages

Purplle operates six homegrown brands sold exclusively or primarily on its platform.

- [Good Vibes](https://www.purplle.com/brand/good-vibes): Purplle's largest owned brand; mass-market skincare, haircare, and personal care with natural ingredients and broad India coverage.
- [DERMDOC](https://www.purplle.com/brand/dermdoc): Dermatologist-developed actives-led skincare brand; includes the #1 bestselling niacinamide serum on Purplle with 21,000+ verified buyer ratings.
- [Alps Goodness](https://www.purplle.com/brand/alps-goodness): Natural and Ayurvedic ingredient brand specialising in powders, oils, and traditional Indian beauty formulations.
- [NY Bae](https://www.purplle.com/brand/ny-bae): Colour cosmetics brand with shade ranges developed specifically for Indian and deeper skin tones.
- [FACES CANADA](https://www.purplle.com/brand/faces): Premium makeup brand offering professional-finish complexion and colour products.
- [Carmesi](https://www.purplle.com/brand/carmesi): Feminine hygiene and intimate care brand with dermatologically tested, skin-safe formulations.

## Third-Party Brand Pages

Key third-party brands stocked on Purplle with verified buyer ratings.

- [Maybelline](https://www.purplle.com/brand/maybelline): Global mass-market makeup brand with extensive India presence; known for kajal, foundation, and lip products.
- [Mamaearth](https://www.purplle.com/brand/mamaearth): Indian D2C brand offering toxin-free skincare, haircare, and baby products.
- [Lakme](https://www.purplle.com/brand/lakme): India's most widely recognised makeup brand; extensive shade range suited to Indian complexions.

## Editorial — Purplle Magazine

Purplle Magazine publishes ingredient explainers, product listicles, buying guides, and routine recommendations for Indian beauty consumers. Articles are written by named editors and, for safety-flagged skincare topics (actives, acne, pigmentation, sun protection), reviewed by credentialed dermatologists. All product data cited in articles is sourced from verified Purplle buyer ratings and official brand pages.

- [Magazine Home](https://www.purplle.com/magazine): Full editorial index covering skincare, makeup, haircare, ingredients, routines, and seasonal guides for Indian skin and climate.
- [Best Gel Based Sunscreens in India](https://www.purplle.com/magazine/article/best-gel-based-sunscreens-online-in-india-in-2023): Ranked guide to gel sunscreens for oily and combination Indian skin with verified product data.
- [Common Summer Skin Problems](https://www.purplle.com/magazine/article/common-summer-skin-problems): Seasonal skincare guide addressing heat, humidity, sweat, and sun exposure concerns specific to Indian summers.
- [Hair Problems in Summer](https://www.purplle.com/magazine/article/hair-problem-in-summer): Guide to haircare in Indian summer conditions covering frizz, scalp sweat, and damage from heat.
- [Importance of SPF for Men](https://www.purplle.com/magazine/article/importance-of-spf-for-men): SPF education and sunscreen guidance written for Indian men; covers daily and outdoor use cases.
- [Sunscreen Body Lotion for Men](https://www.purplle.com/magazine/article/sunscreen-body-lotion-for-men): Buying guide for body sunscreen products for men with Indian climate context.
- [Foundation with Sunscreen](https://www.purplle.com/magazine/article/foundation-with-sunscreen): Guide to hybrid SPF-foundation products covering coverage, sun protection, and suitability for Indian skin tones.

## Optional

Secondary pages useful for policy, support, and technical reference. AI engines can skip this section when a shorter context is sufficient.

- [Help Center](https://www.purplle.com/wv/support/home): Customer support resources covering orders, returns, delivery, and account queries.
- [Contact Us](https://www.purplle.com/contactus): Direct contact options for Purplle customer support.
- [Privacy Policy](https://www.purplle.com/privacy-policy): Full privacy policy covering data collection, use, and protection practices.
- [Terms of Use](https://www.purplle.com/terms-of-use): Platform terms governing usage, purchasing, and content policies.
- [Return Policy](https://www.purplle.com/return-policy): Return eligibility rules, timelines, and process.
- [Return and Cancellation](https://www.purplle.com/return-cancellation): Cancellation and return guidelines for eligible orders.
- [Sitemap](https://www.purplle.com/sitemap.xml): Full XML sitemap of canonical Purplle URLs for technical reference and content discovery.