Contemporary top notes of bergamot, grapefruit and mandarin leaf. A fragrant heart warmed with pimento. vibrant star anise, spiced with cardamom. A primal, sensual base of Haitian vetiver, patchouli and classic white amber. Beckham Beauty House was specifically created by Coty to capitalize on the success of Beckhams international star, and the popularity of his fragrance brands, by creating a franchise to include an entire line of mens grooming products . Beckhams U.S. residence in 2007 is expected to greatly increase sales of the brands growing product line.