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Maybelline New York Color Jolt Intense Lip Paint is a high intensity lip color that goes beyond gloss and delivers shocking color in matte finish. Dress up your pout with three times more pigment in each drop! Creamy, lightly hydrating, non-drying and comfortable to wear. The pigment-packed, 1000 watt color pay-off will truly electrify your surroundings. Long-lasting eight-hour wear. How to apply - Step 1. Apply the flocked tip precision applicator to the center of your upper lip and follow the contours of your mouth. Step 2. Glide across the entire bottom lip