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Greying of the hair is caused due to the decreasing levels of melanin in the hair roots. Melanin is a natural pigment which is responsible for your hair’s natural dark color. True Roots tonic is formulated with powerful botanical actives and Apigenin (which is a natural extract from chamomile flowers), to increase melanin levels in your hair roots in a natural way to delay greying. It is dermatologically tested and clinically proven to show no new greys in 90 days. It has an alluring fragrance and is a non-sticky formulation which does not need to be washed off. True Roots is from Marico Ltd, who are also the makers of flagship brands like Parachute Advansed and Saffola. Disclaimer: As per clinical, ex-vivo, ex-vitro study - Designed for delaying early greying of hair amongst the age group of 18 to 45 years - Benefits lasts till usage of product - Continue usage even after greying slows down