Check Out the Top 5 Selling Vegan & Eco-friendly Brands on Purplle

Being compassionate towards animals in today’s day and age doesn’t simply mean adopting pet animals or posting about animal hate crimes on social media. It means ensuring everyone, even the big conglomerates, switch to a healthier, cleaner side of producing goods that doesn't put the lives of these voiceless creatures at risk. In this vein, many makeup and skincare brands have made a conscious shift to go cruelty-free and vegan in an attempt to stop atrocities against animals in the form of animal abuse via testing and would rather choose more organic ways to curate their products and expand their brand. Several have also used this as their brand identity to cater to audiences believing in this lifestyle, which has subsequently opened doors to a number of willing consumers, who want to switch to this new and sustainable side of beauty and skincare. In an ode to that sentiment, here are some vegan and cruelty free makeup brands than you can find on Purplle.com.

Check Out the Top 5 Selling Vegan & Eco-friendly Brands on Purplle

1. Mama Earth

This brand started with campaigns endorsing babycare products, but soon went on to become a major hit in many markets, owing to their authentic and efficient products. Mama Earth is an Indian brand that manufactures products that are safe by international standards and are loaded with the goodness of nature. The founders started with a vow to making the Indian beauty market free from toxic chemicals used in the products and as a result, Mamaearth Products received India’s only “Made Safe” certificate. The added bonus is that not only is it vegan and cruelty free, but their products do not have any hazardous toxins.

Explore Mamaearth Products.
 

2. Plum Goodness 

This beauty brand believes that making skincare should be a process that gives joy and is natural, and as a result, Plum Goodness is 100 percent vegan skincare brand, the only company in the country that makes vegan beauty products. Its founders are committed to the idea of supporting veganism and swear that the products have no dairy, no honey and then chemicals they use are from plant sources. It is PETA-certified and does not use animal derived ingredients or test on animals for making their products. It follows all the applicable international standards and doesn’t use parabens or sulphates in its products, which is the added cherry on the cake!

Explore Plum Goodness Products.

3. Good Vibes

This brand makes use of plant derivatives to heal skin problems organically. Good Vibes is an Indian, vegan and cruelty free cosmetic brand. And even though its products are designed to take care of the skin in the most natural way possible, it’s affordable. An added bonus, of course is the wide variety of products to choose from and that all the the products made from 50+ unique ingredients.

Explore Good Vibes Products.

4. Wet and Wild

Wet and Wild believes beauty, without cruelty. This value fits with the way the products are manufactured, without testing on animals. The rand is a part of PETA’s Beauty without Bunnies program, that is adamant on eradicating the use of testing of animals for the manufacturing of beauty and skincare products. They are a hardcore, vegan and cruelty free makeup brand who just want to ensure that our furry friends aren’t harmed in any way in the process of making beauty happen.

Explore Wet & Wild Products.
 

5. Lotus Herbals

Lotus is one of the most well-known cruelty free and vegan cosmetic brands in the country, in operation since 1993. The added bonus with Lotus products is that all their ingredients are herbal. The company started on a small scale, but very soon, went on to become quite popular owing to their healthy practices, like not testing on animals and also their cost-effectiveness. This brand truly exhibits that it is possible to cater to a middle-class audience while taking care of the environment and animals, without hiking the prices or making false promises.

Explore Lotus Herbals Products.

These are just a few of Purplle’s top brands that promise to keep animals away from the beauty business. It’s their individual initiative to help make the world a better place for every organism. These were just a few examples, but there are many vegan makeup brands or cruelty free products that you can find on Purplle’s official website. Head over there to check out some more brands that care about your fluffy little friends just as much. Check out more eco-friendly brands you must include in your skincare & makeup list!

Read More - National Lipstick Day: The Tale Of The Wonder Cosmetic