Plum Conditioner is high in vitamin E which is fantastic for treating irritated, dry scalps, especially after chemical processing, as well as revitalizing dry, brittle hair by smoothing it and adding gloss. Plum makes hair feel soft and silky. WHY IT'S GOOD TO USE: This plum-infused conditioner helps curly hair retain moisture and hydration. In severely dry or lusterless hair, it can enhance hydration and shine by preserving collagen and elastin levels.