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Be the best version of you.
Benetton Bleu Man is a cheerful combination of creativity, universality and youth offers new compositions and new contents. Red, yellow, green and blue are closely connected with certain feelings, locations, plants, flowers, as a combination of picture and emotion. Red suggests red berries, strength, passion, rose flower; yellow reminds of us summer, stars, energy and gold; green is the colour of hope, football, nature, mint leaves; green associates of jeans, ocean, freedom and peace. Each flacon is marked with a special colour created as an unfinished graffiti. Painting with colour suggests a spontaneous gesture which unifies all cultures and generations