There are two ways to apply your lipstick. Line your lips with a matching lip liner. Apply the lipstick directly by pressing the lipstick on your lips with a light even pressure. Press your lips together to even out the color. Line your lips with a matching lip liner. Use a brush to apply your lipstick, put a small amount of color onto the brush and then fill in your lips. Pro tip: Give the illusion of a perfect pucker by applying a lighter shade of lipstick at the center of your lips, on top of a darker shade to add depth and dimension to your lips.