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• Is your hair increasingly becoming prone to dryness, roughness to the extent that it tends to become stiff and doesn’t move naturally.
• Dry, rough hair is indication of beginning of damage.
• Your hair is experiencing the onset of damage and loss of water balance is one of the possible causes.
• The dryness in your hair is your hair asking for hydration.
• Dove understands this and hence brings to you an effective solution that helps restore the water balance, leaving hair hydrated for up to 100 hours^ with regular use.
• Introducing you Dove Glycolic + Hydration conditioner- enriched with 5% Hydra-Glycol~ and Bio-Protein care that helps in repairing hair and restoring hydration & moisture.
• For the first time in India, Dove has introduced 5% Hydra-glycol~ technology with the new Dove Glycolic+Hydration range.
• 5% Hydra-Glycol~ includes hydrating glycerin, sodium gluconate, glycolic acid, propylene glycol - together these effectively hydrates your dry hair.
• The Result - dehydtrated, dry, stiff hair becomes hydrated and fluid as if flowing like water, moving effortlessly as you go about your day.
• ~5% Hydra-Glycol is a combination of glycerin, dimethicone, amodimethicone, glycolic acid, propylene glycol and sodium gluconate.^Based on lab tests with Dove Glycolic+ Hydration range versus non-conditioning shampoo with regular use

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