1. No Imperfections: It conceals all imperfections such as dark circles, pigmentation, blemishes and puffiness. 2. 12 HR Stay: The concealer doesn't budge for 12 hours giving you a rest from touch ups and a seamless finish. 2. HD Matte Finish: This premium concealer lends an HD matte finish for a glamorous looking skin. 3. Ideal For All Skin Types: This is a versatile product meant to suit every skin type. 4. Enriched with Orange & Vitamin C: Orange evens out the skin texture by supporting collagen production. Vitamin C, an antioxidant, improves skin tone and texture, leaving the skin hydrated and fresh. 5. Ideal for all Skin Tones: It comes in a versatile range of 6 shades that suit every skin tone.