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L'oreal Professionnel INOA- 4 (Brown) (60 g) is a revolutionary oil-based, ammonia-free permanent hair color. Hair Type/Target - Consumers desiring natural shades, beautiful condition, stunning shine and perfect coverage of white hair. Results/Effects - Maximized effectiveness of the permanent haircolor process with ultimate respect for the condition of the hair fiber, resulting in stunning shine and perfect coverage of up to 100% white hair. Technology - Oil Delivery System (ODSA²) technology: envelops the hair fiber in a film of oil, repelling the water-based colorant, pushing it deeper into the hair fiber for unlimited color. Low Dose MEA: a low dose of MEO (monoethanolamine) slightly opens the cuticle. Development Time - 35 minutes. Lightening - upto 3 levels. Coverage - Reinforced coverage of up to 100% white hair. Durability - 100% ammonia-free, long-lasting, durable permanent color