L'Oreal Paris introduces the latest beauty trend from Paris - Gold Obsession by Color Riche. Make way for a trend set in gold with these stunning, glamorous shades of lipsticks. Infused with precious 24 carat gold* for illuminated lips. (Note - *Particles coated with 24 carat gold. )Get Set to be #BoldInGold. These Color Riche Gold Obsession lipsticks come in the Moist Mat format that delivers intense moisture while providing a velvet matte finish. It's unique formula contains jojoba oil for unrivaled moisture and comfort along with matte gel technology to create an intense matte look. Available in 7 different shades