I bought this for my mom who basically has a brown Indian complexion initially I was sceptical on how it would turn out on her but the shade is really absolutely outstanding goes very well from light to brown Indian tones

Its the perfect girly pink colour! This is a beautiful fuchsia shade and the texture is great. Settles into a matte finish. Pretty decent staying power, totally justifies the price. Should compliment all skin tones. Perfect for day wear as well as evening wear.

I have a dusky skin tone with pigmented lips. This shade - Pure amaranthe sets in like magic. its a pretty fushia pink with good staying power. Didnt dry out my lips n i didnt feel any tagging either. Overall, a great product.

I purchased this lipstick at my wedding time as i was going to be a bride i was in need of long lasting lip color as a bride doesn't always get time for touch ups. this is my best purchase till date this lipcolor glides on lips like a feather and doesn't feel heavy. just apply and forget as you were wearing a lipstick or not. it stays with or without meal more than 8 hours. best lipstick and also signatured star collection.

Jst loving d shade...Pure Amaranthe... packaging: Classy look with shiny black with the colour coded button on d middle.Its fushia colour (pink with red undertones). Pros: 1. smooth velvet texture. 2. satin finish which drys out 2 matte later. 3. staying power 5-6 hrs,leaves a strong tint behind. 4. doesnt dry out d lips, if u hv dry lips wear a lip balm underneath. 5. suits every skin tone, fair, medium or dusky. Buy it frm purplle...at a gd discounted price BEST LIPSTICK @ BEST PRICE.

perfect pink colour... it suits all occasions and i love the colour...<br/>the texture is smooth and glides well... its not patchy also....<br/>only issue i faced is the lipstick broke by itself.... even my colleague had same problem... i dnt know the reason why it broke:(... other wise i love this:)

This is a very girly red shade from this range & a wearable one.settles beautifully into a matte finish which hardly feels that even a lipstick is barely there on the lips. staying power is good 6-7 hours without eating or drinking...would love to try out other shades too.

Got this lipstick a few days back from purplle. I'm in love with this color. It suits me being a duskier tone. No need to be afraid of for girls having rich skintone. Matte but still nourishing and stays for long. Classy packaging.

Absolutely love the lipstick. The color is a shade of pink and its very easy to apply. The lipstick glides smoothly on the lips and the texture is great. It stays for a decent amount of time and does not break on the lips.

This color is extremely flattering if you do not want to wear a red lipstick for formal ocassions. I am very happy I bought it and It is my new favorite. On me it looks like a matte fuschia but for some it is a beautiful pink.