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Be the best version of you.
Why fit in when you are born to stand out? Discover a shade of red that is as unique as you are, with the Pure Reds range. Each shade in this carefully curated collection has its own gorgeous color variation to flatter every skin tone. The Pure Reds collection is created with a revolutionary and innovative formula that delivers bold, luscious color that lasts for a full 6 hours. The range is enriched with Light Illum complex that delivers a rich matte effect. It also contains Velvet Fusion capsules and Ultra Gliding Shine Oils that provide a smooth & silky application. Pure pigments deliver intense color & Jojoba oil gives perfect hydration upto 4 hours