Beautiful Red..Unimaginable texture and colour of lipstick. Long Stay whole day even after meals the colour does not leave the lips.love the matte effect superb for all seasons. It brighten the lips which is noticeable from far. A beautiful bold n bright red colour

instantly brightens out d complexion...suits everyskin tone.. nice red colour dat every1 cn easily carryout stays on for more dan 6 hrs with meals in between.. more red with pink undertone. can be similar in colour too maybelline newly launched lip gradiation lip crayon in shade red 1.

I love the entire Pure Reds collection from Loreal. Pure Roughe is definitely a very good shade of red and suits any skin tone very well. Highly pigmented matte lipstick that gives color in a single glide and it lasts long even after meals.

Pure rouge is a gorgeous blue based red shade.Its insanely pigmented and give a matte finish yet not drying at all. This is my most favorite shade from the whole range and can be compared as MAC ruby woo dupe. My perfect winter shade!!!

Color was bright, but the texture of the lipstick was awesome. With they made more shades in this texture. Absolutely love it.

This shade is highly Pigmented... And its a lovely red...

Can't explain really really gud I really lived it . must have 4 Indian skin tone

woowwwwww...this can say only

Color,texture and durability is awesome.... Simply loving it...

Perfect Red! Love the staying power :)