I have never been so bold as to try red lipsticks but post marriage, you have to wear everything red more often than not and that's when this red lipstick comes to your rescue! Superb pigmentation, just one swipe gives enough color, two swipes would be absolutely opaque...instantly brightens up your face...stays put for atleast 4-5 hours after which it starts fading decently. I would say the pure red collection has lippies that would suit most Indian skin tones but this one is just a class apart! 5/5 for the color and stylish packaging! I would love to try other shades as well from this range but this one's definitely a steal especially when Purplle offers this lipstick at such a bargain at times... I got it for 695!!

I am impressed with the smooth texture ,volume with non dry matt effects . Truly gives you a star look with the transition in enhancement of make up with this lipstick .This Blake shade is rocking for parties, eye catching presentations or for some spice with formal wears also. Next I'm heading for the fiery colour of the the Star collection .Thanx to Purplle.com for this outstanding product ...

This is a festive color red. Has slight hints of coral-pink, yet a vibrant red to brighten up youre day at shopping/work or any festivities. This color when applied one layer, stands like a day wear with a good color coverage and no bleeding. There is no dryness on lips and lips remains moisturized

Must buy. Everyone should own it.

I loved Loreal Color Rich True Reds.. I ordered Pure Scarleto.. I m very happy to have it as it stays whole day being smudge free.. and matte effect is amazing.. :)

Best Red Lipstick for Indian tone.perfectly mositurising and beautiful matt effect.In love wid the shade

Lovely colour and smooth texture. Suitable for cool toned skin type. Application is very smooth. Gives full coverage for pigmented lips in single swipe.

i got this at sale, flat 50%. best price for this brand. blood red colour. very high quality product. ill buy more of these.

Plus Points: I simply loved the deep red color of this lipstick. It gives full coverage in just two swipes. No need of extra layer of make-up as this product itself does it all. It has brighten up my face instantly and got me great compliments. <br/><br/>Negative Points: Probably the high price of the lipstick and also it breaks down easily which is not expected from a renowned L'Oreal brand.