L'Oreal Professionnel Serie Expert Vitamino Color Incell Hydro resist Color Protecting Shampoo nourishes and protects the hair fibre, making hair supple and silky. Shade insurance starts with this creamy-light shampoo. Gently removing residue, but not your colour, this protective shampoo helps your hair stay vibrant for longer. Specifically designed for coloured hair this shampoo uses Incell Hydro-Resist, a double-locking technology to prolong colour radiance intensity with a lightweight film that repels water, helping to protect colour and enhance shine. Ideal for coloured hair