Lakme 9to5 Primer + Matte is the first lip color with built-in primer for a long lasting, matte finish. The Built-in primer makes the color stay comfortably for 12 long hours. It also has a smooth application ensures an intense color payoff. Lakme 9to5 Primer + Matte is Available in 30 work-ready shades, so you can match your look with perfection. Lakme 9to5 Primer + Matte gives a smooth and creamy finish which doesnt make the lips crease. Moreover, you dont require touch-ups for not 8 but 12 hours. The Key Primer Ingredient ensures that the lipstick gives a smooth finishs and feels extremely comfortable on your lips. Lakme 9to5 Primer + Matte goes very well with Lakme 9to5 Weightless Mousse Foundation as the base, followed by Lakme 9to5 Flawless Compact. Then go ahead and apply, Starting from the centre of the upper lip, in your cupids bow, follow your lip line and fill color evenly all over the upper and lower lips. Pro Tip: For a precision pro-matte finish, line your lips with the Lakme 9to5 Lip Liner and follow it up with Lakme 9to5 Primer + Matte Lipstick. About Lakme :Lakme is Indias No 1 color cosmetics brand offering a wide range of high-end, world-class color cosmetics and skincare products. Lakme has a vast product range specially crafted by experts for the Indian skin. The brand has also been redefining fashion in India with Lakme Fashion Week, Indias premier fashion event.12 hours Long Stay.Comfortable matte finish.In Built Primer.Smooth and comfortable application.Available in a variety of shades .Intense matte finish with vibrant color payoff