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Man Arden Beard Wax is easy to apply and got a matte finish which ensures that you're never overpowered by shine. This beard wax creates a perfectly textured look and it deserves a place on every man's grooming shelf. It's strong, but not too strong. The blend of Pure Cold Pressed Oils, Shea Butter & Beeswax provides incredible texture and nourishment to facial hair. The wax produces great results in conditioning, softening and thickening thin facial hairs and helping improve hair for patchy beard owners. It is currently the biggest trend on the market for men in maintaining their beard to wear a full beard to be proud of and that looks good to people. SEE THE DIFFERENCE WITH JUST YOUR FIRST APPLICATION - 90% of our customers say their beard looks and feels amazing on just their first application! Our beard balm delivers full-coverage of up to 12 hours and its so light that you wont even notice its on!. Shea butter has a high concentration of natural vitamins and fatty acids that make it incredibly nourishing and moisturizing for skin. Beeswax serves as a fantastic protective layer that attracts water and hydration to the face and hair. It contains vitamin A and has anti-bacterial properties for a sculpting agent that is both malleable and nutritious. Wax is great because it helps keep your beard looking nice and strong while keeping it protected from weather elements such as wind and rain. As you can see, based on the ingredients you would assume that the wax is almost the same as the balm. However, thats not the case because the proportions of the ingredients differ. In waxes, beeswax is more dominant in the mix, to provide a stronger hold. Directions For Use: For best results, rub a small amount evenly between palms before working into facial hair. Distribute evenly through your beard and style as desired. Apply more quantity for a stronger hold