This lipstick kinda looks like a cool toned red, but with a good brown lip liner it will suit any skin tone, recived too many compliments for this shade. instantly brigtens face. Doesn't transfer, but when you eat alot of greasy food it tends to go away a bit not much but a bit, wear a lipbalm so that u won't feel it very drying other than that it is an amazing shade. The picture attached is the lipstick without lip liner and taken in natural light