The shade “Siren in scarlet” is a true blue based red. It is unique yet universal red. Suits every skin tone hands down. It instantly brightens up skin tone. It is versatile so you can pair it up with office as well as party wear. Pigmentation is insanely awesome, you will hardly need two swipes to cover any sort of lip pigmentation.Texture is not true matte, I mean these are not extremely drying as Mac retro mattes but a nice creamy matte yet doesn’t have much of a sheen to them. I somehow love the texture as it doesn’t dry up your lips or cause that extreme drag in your lips when you are trying to smile. A big thumps up to the texture.The lipstick stays intact and it is extremely smooth. No tugging or pulling.Siren in Scarlet lasts for 5-6 hours which is amazing for a drugstore brand at a low price. It is not transfer proof.