It is a lovely deep pinkish colour....It comes across as different shades in the morning and evening (surprisingly enough).... In the daylight it looks very pretty true pink and at night a more magenta-ish pink with a slight reddish tint to it. It brightens my face up and make one look a bit fairer. It does stay a long time…5-6 hours..not 14 hrs though as the co. claims.It fades away to leave a very pleasant looking pinkish tint to the lips. all in all, a definite buy and will buy other shades. The packaging could improve though!

When it says 14 hours, it means 14 hours. For this reason, I don't need to go for a touch up every now and then. The best part is, It comes in awesome shades. I have already built my collection eternal rose and infinite fuchsia being my favorite shades. A must-try product for all girls...

I picked up Eternal Rose and Non Stop Red from this line of lipsticks recently. It did take a long time to reach me but when I got it I was literally waiting for an ocassion to wear them. They are bright colors so I really cannot go to work wearing them, not that I mind though. However when I did het to wear these, they were so utterly beautiful in texture, color and lasting power that I ordered a few more for my birthday. I love these lipsticks and they certainly dupes for the MAC matte lipsticks just alot more affordable