Well this is deep red maroon color without shimmer and with matte finish... Texture of this lipstick is really smooth and easy to apply... Just one swipe is enough to get descent red color, being matte lipstick everyone expect it to be little dry but NO, its not dry it;s actually creamy matte lipstick which provides smooth finish to lips and keep them soft and gives nice sheen to lips. i love its mild fruity smell. It's an ideal color to wear with party wears.. I feel every one will love this color as me n my mom does... Hope this review will help others to make up their mind :-)... Thanks.

I was in search of a perfect red shade since longtime and I got it.Maybelline 14hrs stay timeless crimson is the awesome shade and goes best on ethnic wear and also casual. the shade not atal very bold red and looks good on every skin tone.<br/>it has a great staying power and its true to its claim in case of staying power.<br/>the texture is also smooth and matte finish and also value for money.great product loved it and thanx to purplle for providing it for great price.

I have the plum shade that I wear all the time.. wanted a more red shade and this is perfect.. the price is a steal too!