I started using this Mascara and it is the best and easy to apply mascara. The effect of long lashes stay over 12 hours as I use it everyday and it is remove as it is washable. It does not even smudge so accidental wiping of eyes won't cause a black smudge in the eye region. Must buy !!

I was in search of a mascara which would not make my eyelashes look fake nor clumsy, but make it look thick and dark. Thus, I ended up discovering Maybelline -The Hypercurl Volume express mascara. I ended up ordering it immediately through Purplle.com. I must appreciate the excellent service of this e-commerce website. <br/>To begin with this product is easily washable - hence a big relief for lazy people like me. Also the brush has a curve which gives a natural curl to eye lashes. Also, its a daily wear product and doesn't make the lashes look clumsy and stick together. <br/>All in all, it's one of the best products for people who have small eyelashes as it helps the lashes to widen out.

Great product. It is easy to use, absolutely smudge proof and feels so light. Has a good staying power too. I like the packaging. It is sturdy. Also it is non irritating. Am definitely going to buy it again