Now with the Best Ever Pantene, get hair that’s 'Stonger Inside, Shinier Outside'. Contains Keratin Damage Blockers technology that helps prevent hair breakage caused by damage, resulting in up to 98% less hair fall when used daily. Strengthens hair from root to tip. Prevents damage that results in hair breakage. Up to 98% less hair fall with daily use with regular Pantene system use vs non conditioning shampoo based on test results under laboratory conditions