Park Avenue is a brand of J.K. Helene Curtis Ltd, which is a part of the Raymond group. J.K. Helene Curtis has been synonymous with grooming and toiletries since 1964. Park Avenue is all about the alpha man and his grooming needs. The Park Avenue Grooming range comprises Body Care Solutions, Fragrances, Shaving Systems and Hair Care solutions. These products are known for their quality and the international stamp of the fragrances used. The Park Avenue Beer Shampoo and the media campaign surrounding it has been a huge hit with today’s male.