A Plum Experience � An offbeat fruity scent with playful hints of all things citrusy, berrilicious & of course, our favourite, vanilla - it’s simply Everythin’ Plum, with delight and bloom guaranteed like never before. So, get spritzin' & let the worries plummet! :)

Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.