I am a hydralicious chocolate lip balm that will effectively nourish your lips!. I contain cocoa butter and shea butter that will quickly plump your dry lips. I smell of heavenly and delicious minty coco goodness, but I‘m (unfortunately) not edible. I am 100% vegan – good for the planet, and for your lips. Hey, don’t throw me away - I’m recyclable!

Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.