Rise n' SHINE, always!Behold, the MasterStrobe Illuminizier - your secret weapon for an instant HD glow! Infused with mesmerizing iridescent particles, this lightweight strobe cream not only boosts your natural radiance but also quenches your skin's thirst. Featuring a magical blend of squalane, jojoba oil, and shea butter, this multitasking illuminizer doubles as a highlighter and moisturizer to give you that extra oomph. So, get ready to shine with a formula that will make you the star of every show!

Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.