Matte’s not all! Soft-touch, single swipe application with a dreamy glide—this highly pigmented lipstick will leave you with a finish that's truly (matte) terrific! It's carefully formulated to be lightweight, non-drying and moisturizing with a touch of Shea Butter, Almond Oil, Jojoba Oil, Macadamia Nut Oil, Avocado Oil & Vitamin E.

Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.