Purplle Ultra HD Matte Lipstick is engineered to give you an ultimate finish which helps take your lipstick game to another level. Get the best of Purplle on your lips to give you an enticing look. Once applied, expect the pigmentation to be stronger and the shade to stay longer without reapplication. Enriched with Castor Oil to make sure that your lips are nourished while they don a gorgeous colour. Petroleum Jelly infusion makes sure that every Purplle Ultra HD Matte Lipstick maintains the moisture on your lips whilst gliding smoothly. Use your lips for all the activities possible, smiling, talking, eating, drinking, kissing, without the fear of your lip colour smudging. It's water resistant formula enables you to consume any kind of drink without having to worry about colour fading. Want to remove it? Don't worry it won't stay if you don't want it to. Won't stain your lips when you remove it. Ultra Matte in finish but Ultra Soft on lips. Get the most of it with just one swipe. We love animals as much as we love you and thus these lipsticks are completely cruelty free. Whenever you apply this, you know that you have acquired the ability of expressing yourself in a unique way.