Purplle Ultra HD Matte Liquid Lipstick is engineered to give you a finish which helps take your lipstick game to another level. Get the best of Purplle on your lips to give you an enticing look. Once applied, expect the pigmentation to be stronger and the shade to stay longer without reapplication. Enriched with Vitamin E to make sure that your lips are conditioned while they don a gorgeous colour. Use your lips for all the activities possible, smiling, talking, eating, drinking, kissing, without the fear of your lip colour smudging. It's water resistant formula enables you to consume any kind of drink without having to worry about colour fading or transferring. Want to remove it? Don't worry it won't stay if you don't want it to. Won't stain your lips when you remove it. Liquid when applied giving a Matte finish only to give you Ultra Soft lips. Get the most of it with just one swipe with the leaf shaped applicator which reaches to every corner of your lips. We love animals as much as we love you and thus these lipsticks are completely cruelty free. Whenever you apply this, you know that you have acquired the ability of expressing yourself in a unique way.