The formula with high intensive pigments deeply penetrates the hair sealing in the color for anti-fade protection. Long lasting color intensity for weeks and perfect grey coverage. The formula and the care mask together with the Triple Care System Keratin, Panthenol, Nutri-Oil cares for the hair.For up to 20% more care*, Palette strengthens, smoothens and seals the hair for a beautiful long-lasting color.* as compared to previous formula. Features: 1) Long-Lasting Intensity 2)Color seal for anti-fade protectio 3)Extra care during & after coloration 4)Perfect grey coverage