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The StBotanica Activated Charcoal Hair Shampoo gently cleanses hair, removing unwanted buildup and impurities to reveal a natural, radiant shine. The balanced cleansing delivers a deep clean that is safe for color-treated hair. Time to detox your 'do! Harness the power of charcoal-a natural antioxidant known to gently lift impurities and dramatically detoxify. Crafted with BioActive Ingredients plus oats and silk protein, this shampoo helps bring your hair back to life. Lather, rinse and repeat with ease knowing your shampoo is free of parabens, silicones, gluten, mineral oil and dyes, and made with at least 90% natural origin ingredients. How Activated charcoal helps your hair Activated charcoal has ingredients and the perfect molecular structure to absorb toxin from your hair and scalp. It helps the toxin to stick to the numerous pores which deep clean and detoxify the hair. Since it is natural and no chemical reaction is there to artificially remove the toxic substance, you are free from any negative reactions. It just naturally cleans. Benefits of Activated Charcoal Shampoo GET RID OF THE TOXINS The activated charcoal helps to naturally absorb the toxins from the scalp and hair. The toxins are oil, dirt and chemicals that are stuck in your hair. The charcoal pulls out the toxin purifying your hair and scalp. ADD VOLUME TO HAIR with StBotanica Activated Charcoal Hair Shampoo When you shampoo with regular shampoo the residue of the toxin is still there in your hair. As activated charcoal helps to pull out the residue even more, your hair is lighter and have more volume. Its about the amount of residue that activated charcoal can pull out is more than what regular shampoo does