Viral Makeup Trends You Must Follow In 2021

If 2020 was all about skincare and self-indulgence, then 2021 is about rediscovering makeup as a form of self-expression. As we are about to start meeting up with friends in real life, it’s time we experience the joy of colour again. And what better place to start than the Internet! Instagram has become more than just a photo-sharing platform. It has turned into a gold mine wherein one can find all the viral beauty content.

Bushy eyebrows to glitter eyes - feel like trying it all? We got you covered girl! To save you time and effort from scrolling through hundreds of videos we have sorted our favourites, every beauty addict should totally be aware of!

Unicorn Eyes for the Win

Image Courtesy @ Faby_makeup Artist

With masks being a vital accessory, it is your eyes that need to take center stage. It is time to get our creativity flowing, play around with colours and experiment with different eyeshadow looks. We are totally crushing over this pastel eye look – that almost looks like a little mosaic on your eyelids. So, go ahead and crack open that neon palette you’ve saved for a rainy day. For this look, begin by priming your eyelids before applying the eyeshadows and have a blast trying out vivid colour combinations and styles.

Recreate the look with our top picks from Purplle:

Stay Quirky Sexy Eyeshadow Palette

Beauty Glazed Rainbow Colors Fusion Eyeshadow Palette

Swiss Beauty Ultimate Eyeshadow Palette

Au Naturale Mademoiselle

Image Courtesy @thecozyvibe

What’s cosier than a dewy look that hugs you like a second skin. Soft, natural, and perfect for those day to night transitions, a clean and relaxed look will never fail you. Instead of super-shimmery formulas go for a foundation that does not stress over the idea of full coverage. To achieve this look, firstly prep your skin with a hydrating moisturiser, followed with a lightweight foundation that glides on your skin. Throw in a good swipe of your most natural blush and a pop of colour. This neutral no make up look very much whispers ‘glam’ rather than screaming it.

Recreate the look with our top picks from Purplle:

Purplle Caffeine Comrade Comrade Foundation

Sugar Cosmetics Ace of Face Foundation

Faces Canada Weightless Matte Foundation

The Monochrome Moment

Image Courtesy @thatbohogirl

Keep it monotone but not boring. Even though the no-makeup makeup fad is still trending in 2021, the minimal vibe can get a little repetitive. Enter the monochrome makeup trend - the perfect way to elevate your look while keeping it simple. To achieve the look, use a multi-use product like your favourite lipstick for a soft wash of colour across your eyes, lips, and cheeks in shades of pinks and berry to tie in your face together.

Recreate the look with our top picks from Purplle:

NY Bae Liquid Pink Lipstick

The Face Shop Water Fit Lip Cheek Tint

Colorbar Kiss Proof Lip Stain

Ringing in the 90’s

Image Courtesy @juhigodambe

Matte shadow, matte skin, matte lips, bushy eyebrows! Did we just time travel back to the 90’s? Well, regardless of the year, some looks are always in and always manage to make a statement. To embrace the 90’s vibe start off with clear, matte skin but choose a foundation that doesn’t look cakey. Fill in your brows but don’t go overboard and brush them out for a fuller, bushy effect. Finish off with a diffused brown wing liner and matte lip, and there you have it – a complete 90’s baby!

Recreate the look with our top picks from Purplle:

Wet n Wild Ultimate Brow Kit

Maybelline New York Fit Me Matte Foundation

Purplle HD Velvet Matte Lipstick

Make Way for the Underliner

Image Courtesy @wingitwithankush

A past favourite, it is slowly working its way back into the makeup game – yes, we are looking at you underliner trend! For an unexpected twist, place your pop of colour on your waterline instead of your eyelids. Flattering on every eye shape, this is the coolest lazy girl or boy make up hack you can opt for. Achieve the look by keeping everything neutral then surprise with an electric shade of your choice on your eyes. Blues, whites, or plums all work great to ace this gorgeous look.

Recreate the look with our top picks from Purplle:

Stay Quirky Eye Love You Too Kajal White

Swiss Beauty Metallic Liquid Eyeshadow

Hello Glitter Accents

Image Courtesy @aanamc

Tell us what is more uplifting than sparkly, shiny glitter - we will wait! A fullproof way to amp up your makeup game, there is nothing a dash of glitter can’t do. But here is the catch: we are not just talking about the vanilla Golds and Silvers - rather it’s time we venture out to the brighter side of the palette. Jewel-toned hues are all the rage and that is what will give you this envious look. Transform your eyelids into a festive party with a swipe of chunky glitter. Leave the rest of your face simple and let your eyes shine. Know simple tips and tricks to use glitter in makeup.

Recreate the look with our top picks from Purplle:

NY Bae Blinkin’ Eyeshadow

Swiss Beauty Loose Pigment Eyeshadow

Wet n Wild Color Icon Eyeshadow

Yum! All these beauty looks have got us excited to try these viral trends right away! The best bit? You can score all these products at affordable prices on India’s biggest beauty destination – Purplle with just a simple click. Go ahead and ace your beauty game and rake in those likes like the queen that you are! also learn how recreate sara ali khans makeup look.