In 1990, Biolage was born from the mind of hairdresser and entrepreneur Arnie Miller, who saw the opportunity to bring out hair’s natural beauty with a touchable finish and fluid movement. Since its conception, the brand has been inspired by natural ingredients and known for its iconic white packaging and signature fragrance. As a brand Biolage is not only committed to healthy looking hair but a better, sustainable future. From formulas to packaging, all of our products are vegan, cruelty-free & produced through responsible manufacturing and green science.