The mystery of how to get shiny hair isn't a tricky one to solve. The key to getting shiny damage free hair we all long for is making sure your hair is nourished from the start of your routine. That's where Dove Daily Shine Shampoo comes in. Dove Daily Shine Shampoo with Bio-Protein Care Strengthens hair's natural protein. It is a gentle hair cleanser that keeps your hair looking healthy and lustrous. It is mild on your scalp but gives protection from the aggression your hair faces every day. Its Bio-Protein Care penetrates deep and revives natural shine. This Dove shampoo surrounds your hair with a protective shield defending it from everyday stresses like brushing & damage. And not only is it gentle enough to use every day over time Dove Daily Shine Shampoo makes your hair better*. So, as well as cleansing from roots up it helps make your hair look healthy too. The result? Beautifully shiny, strong and silky hair which is everything you want it to be. Dove Daily Shine Shampoo's gentle formula makes it suitable for everyday use "Also why choose Dove? 1) Protects from hair breakage 2) Gives soft, smooth & soft hair 3) Gentle, nourishing care always 4) No added Parabens 5) Cruelty free range" Also try the Dove Daily Shine range of Conditioner, Hair Mask & Hair Serum for a complete hair care routine*Based on lab test vs non-conditioning shampoo [Old MRP: 1111]