1. 10 HR STAY: This liquid lipstick keeps your lips looking flawless for upto 10 hours. No smudge and no touch-ups needed! 2. NO ALCOHOL & NO DRYNESS: Finally, a liquid lipstick that doesn't leave your lips feeling dry and uncomfortable. This revolutionaty formula is made without alcohol hence your lips stay soft, supple and hydrated. No more cracked, creased and stretchy lips! 3. TRANSFERPROOF - Comfy Matte Pro Liquid Lip Color does not transfer all day. It's mask-proof and kiss-proof. Put it on and forget about it! 4. LIGHTWEIGHT & COMFORTABLE: Enriched with Macadamia oil and Olive butter, this liquid lipstick keeps your lips hydrated & comfortable all day. The formula feels feather light on lips and will never weigh you down. 5. 14 VIBRANT SHADES: This smooth & lightweight formula comes in 14 versatile shades that will suit evry mood and ocassion.