I bought it from the store as it was introduced to me that it will remove tan. It was under tan removal category in the store. I wonder why it's so! It was just a normal moisturizer. I can't see any claim that it removes tan. Even it's in gel texture it's more to oily side. And my oily skin doesn't like it. I apply a very small amount and blend it overall the face. It's somewhat sticky. Totally not worth the money we pay!!!