Stretch Marks: Stretch marks appear when skin stretches so rapidly that it is unable to produce collagen and elastic(which forms the connective tissues of the skin) to keep up. When skin's connective tissues are not strong enough to tolerate the over stretching, they break apart forming stretch marks in the dermis, which show through the epidermis. Mederma Stretch marks Therapy is a specially formulated premium skin nourishing cream with botanical extracts which helps improve the overall appearance by smoothening the texture of stretch marks. Stretch marks are a very common phenomenon. It can occur whenever skin is stretched. It usually affects the areas where fat is stored such as the abdomen, breasts, upper arm, buttocks, thighs and shoulders. The most common cause of stretch marks are: Pregnancy-as the skin stretches during this tenure; Puberty-since the body undergoes hormonal changes, stretch marks may form: Gyming-stretch marks are formed as a result of rapid weight gain or loss; Medical conditions- such as Cushing's syndrome, Marfan syndrome and adrenal gland disease. It may be used during pregnancy, beginning of the second trimester (4th month) and while breastfeeding. It not only helps with visible reduction of stretch marks but also prevents the formation of stretch marks, if applied from the beginning of the 4th month of pregnancy (2nd Trimester)-so it's perfect for moms. Mederma stretch marks should be applied evenly over the stretch marks area; twice a day, once in the morning and once in the evening. When applying Mederma stretch marks, massage gently in a circular motion spreading the cream on your stretch marks area till the cream is absorbed by the skin. In case of post pregnancy stretch marks apply Mederma Stretch Marks twice a day for 12 weeks for visible reduction in the appearance of stretch marks.