This anti-ageing cream is specially formulated to fight the 7 signs of ageing. The 7 signs are: Visibly reduces dark spots; Gives firm-looking skin; Makes skin radiant and glowing; Visibly reduces lines & wrinkles; Gives soft & smooth skin; Gives even skin tone; Visibly reduces pore size. It gives you beautiful, younger-looking skin which is healthy. It has a combination of VitaNiacin and Anti-Oxidants which work together to fight 7 signs of ageing