Clinically backed, results-driven, and designed for skin that deserves the best.    10% vitamin C fades dark spots & pigmentation, while 1% ceramide complex restores your skin barrier. 3% niacinamide refines texture, 1% hyaluronic acid deeply hydrates & calendula extracts calm & heal. Gentle yet powerful, it’s vitamin C made easy—for beginners, sensitive skin, and pros alike.

Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.

Cimera Care Pvt. Ltd

Cimera Care Pvt. Ltd. Plot No- 52, Sector 6A, IIE, SIDCUL, Haridwar - 249403, Uttarakhand, India. M. L. No.: 5/C/UA/2022