A multitasker for multitaskers! Introducing Plum Bright Years All-Day Defence Cream SPF45 On a busy day, the last thing you should stress about is whether your skin is being taken care of, while you rush about. This whitecast-free, hydrating SPF 45, PA+++ cream with proven wrinkle fighters and plant stem cells is packed with the good stuff to help keep your skin hydrated, nourished, sun-protected and fighting fit through the bright years! Bright Years: Age Specialists from Plum Pro-skin, not anti-ageing. Skin that's more 'alive' from within, not 'corrected' on the surface. Plant stem cell extracts to improve skin renewal, clinically proven wrinkle-fighting natural actives and good old plant-derived hydrators. Combined smartly to keep the 'bright years' rolling for longer! 100% vegan and cruelty-free. As always. Experience the full Bright Years range here

Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.