Make those cheeks POP!Add a touch of playfulness and vibrancy to your cheeks with Cheek-A-Boo Matte Blush. This highly pigmented and easy-to-blend formula adds a pop of color and definition to your cheeks, enhancing your natural beauty. Whether you're going for a bold appearance or a more natural flush, we’ve got you covered!

Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.