22x softer hair in 1 wash!* Get your soft hair fix in just 1 wash with the nourishment of Coconut Milk & strength of Peptides. Boost moisture and shine in rough & dry hair with this gentle & hydrating shampoo. Enriched with vitamins, minerals, and fatty acids from nutrient rich Coconut Milk, along with amino-acids from moisture retaining Peptides, this shampoo softens and smoothens rough hair from the inside out. Try the whole routine for best results. * Based on an in-vitro study at an independent, expert-graded lab; Aug 2023.

Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.

Pritam International Pvt. Ltd. Aurumine Naturals Pvt. Ltd.

Pritam International Pvt. Ltd., Khasra No. 138, Raipur Industrial area, Bhagwanpur, Roorkee, Haridwar, Uttarakhand 247667, India. M. L. No. 10/C/UA/2013 Aurumine Naturals Pvt. Ltd., Plot 111, STICE, Musalgaon, Sinnar, Nashik 422112, Maharashtra. M. L. No.: MH/104302

Pritam International Pvt. Ltd., Khasra No. 138, Raipur Industrial area, Bhagwanpur, Roorkee, Haridwar, Uttarakhand 247667, India. M. L. No. 10/C/UA/2013 Aurumine Naturals Pvt. Ltd., Plot 111, STICE

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