Intense hydration for normal, dry and sensitive skin, not recommended for oily, acne-prone skin. Added vitamin E gives antioxidant protection in addition to hydration. Richly textured formula gives an instant lift to face. You only need a little amount for each use - thanks to the pure formula. Paraben-free, SLS-free, phthalate-free, as always. Plum products are PETA-certified vegan & cruelty-free. No parabens, phthalates, SLS & no harmful ingredients. We love nature's goodness and give away 1% of every sale to environmental causes