"Ace the base! Want your makeup to stay all day, so you can slay all day? Get your base right with this smooth, weightless, pore minimizing primer that gives you the perfect canvas to start your makeup on.

Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.

Naturis Cosmetics Pvt. Ltd

1-EPIP, SIDCO Industrial Complex, Bari Brahmana, Jammu (J&K), India - 181133