FIGHTS ACNE: Azelaic Acid is a gentle yet effective acid that reduces the appearance of acne, hyperpigmentation and inflammation. It doubles up as an antibacterial antioxidant that unclogs pores and smoothens skin texture. CALMS IRRITATED, INFLAMED SKIN: Cica extract is excellent to soothe & calm irritated, sensitive skin. It also has great moisturizing properties that combats dryness.

Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.

Cimera Care Pvt Ltd

Cimera Care Pvt Ltd, Haridwar, Uttarakhand-249403, M. L. No.: 5/C/UA/2022