Imagine nourishing your skin with every application of blush, foundation, or lipstick! Sounds unreal, right? Introducing Ruby's Organics, India’s first organic makeup line that has turned everyday makeup into value-added skincare through the use of natural ingredients with skin healing properties. 

What is Ruby’s Organics?

Say hello to a healthy alternative for makeup and give your skin the much-needed respite from all things chemicals. Ruby’s Organics has changed the world of makeup and cosmetics in India by introducing environmentally friendly and cruelty-free products. 

• Launched in 2017 by a cosmetic lover, Rubeina Karachiwalla, Ruby’s organics’ products are India’s entry into the world of clean makeup brands. Thanks to her deep-rooted passion for makeup and the cosmetic industry, Rubeina developed this cruelty-free makeup range by digging deep into organic replacements for cosmetic products, which are as easy on the skin as on the environment.

• Aiming at organic makeup and clean beauty in general, Ruby’s organic products focus on sustainable ingredients, sustainable packaging, and cruelty-free elements. They have even come up with a few vegan products and a few waterless products in their range. 

• All products are made from natural minerals and pigmented with micas, which nourish the skin. All Ruby’s organics products are completely devoid of chemical preservatives. 

• Ruby’s organics products are manufactured in India using locally sourced ingredients. They are then delivered to the customers in small artisanal batches. This ‘clean-beauty’ initiative also provides employment opportunities to women in rural India. 

Benefits of Ruby’s organics makeup products

Organic skin-care products are essential for you if you pursue a healthy lifestyle. Our skin is our body’s largest organ which interacts with the environment daily. It breathes all the chemicals and toxins present in our cosmetic products and absorbs them into our bloodstream. Here are some of the top reasons for you to make the switch to Ruby’s organics makeup products:

•  All products are made with natural ingredients that are essential for skin nourishment. Jojoba oil, almond, vitamin E, shea butter, glycerin, and beeswax are some of the products’ main components. 

• The raw ingredients are not bleached, micronized, or fractionated, maintaining their true essence. 

• All ingredients are natural and are organically sourced. They are either procured from plants or extracted from minerals. 

• Ruby’s organics products are suitable for oily and acne-prone skin as they do not clog pores. In fact, their skincare properties help in healing scars and blemishes. 

Top Ruby’s Organics products available on purplle.com 

The toxin-free, zero chemicals products are not just easy on your skin but good for the environment as well. So, go green and shift to organic products with Ruby’s Organics. Buy Ruby’s Organics products on purplle.com: 

• Ruby’s Organics Lipstick: This cruelty-free and organic lipstick is made using ethically sourced ingredients. This unique lip color carries all the benefits of a lip balm but wears and stays like lipstick. 100% vegetarian, this Ruby’s organic lipstick is a blend of antioxidants and nourishing oils like almond and castor. 

• Ruby’s Organics Lip gloss: A sheer tinted formula moisturizes the lips while appearing like a tinted gloss. This unique formula is packed with nourishing oils and is vegan. This long-lasting lip tint is entirely devoid of any chemicals or toxins. The price of Ruby Organics Lip gloss is INR 800/-

•  Ruby’s Organics Skin-Tint mattifying foundation: Ruby’s Organic foundation is for medium skin tone and is suitable for all skin types. This transfer-proof foundation is vegan, gluten-free, and paraben-free. Ruby’s organics foundation is priced at INR 1650/-

• Ruby’s Organics Smoked Kohl: The intense pigmentation in Ruby’s Organics kohl pencil is organically derived from steam activation of carbonized vegetable materials. This Kohl pencil cum eyebrow filler is smudge-proof, fade-proof, and highly nourishing. 

• Ruby’s organics concealer: This lightweight organic concealer with buildable coverage is ideal for covering blemishes, uneven skin tone, pigmentation, and dark spots.  It is safe for all skin types, including oily and acne-prone skin.

• Ruby’s Organics Quick-set Eye shadow: Available in six different shades, this organic quick-set eye tint is smudge-proof, long-lasting, and has intense pigmentation. It is utterly devoid of chemical preservatives and is priced at INR 800/-

FAQs

1. Are Ruby’s Organic products tested on animals?

No. The company is strictly against animal testing. Ruby’s organics products are not tested on animals. 

2. Is there an expiry date on these products?

Ruby’s organics products last for a minimum of 18 to a maximum of 24 months from the date of manufacture. 

3. Are Ruby’s Organics products as effective as regular cosmetics?

Ruby’s Organics Lipsticks can last for 3-4 hours before a touch-up is required. Kohl and mascara can last up to 5-6 hours. Since synthetic ingredients are zero to a bare minimum, the products need a touch-up after 4-5 hours.